MARKETING
You had a dream, you created your band, now you need to cater it to the world and the perfect audience. The entire journey of getting people interested in your product or services and promote your business is the process of marketing. Through all the research, analysis, understanding your market and the customers, all these lead to curating the most suitable marketing strategy.
Come to think of it, how do you think Cinderella got to know that Prince charming was looking for her?
At GladOwl, we ensure to provide you with the best marketing strategies that sit right for your company and your product. We make sure to keep up with the trends and deliver at our optimum potential. Our team does not lack at anything and make sure to cover all bases for you and make sure to make you reach the perfect audience.
We are like the royal guards that convey your message and find your Cinderella!
DIGITAL MARKETING
HOW CAN YOU START DIGITAL MARKETING?
Our expert marketers can define and execute strategies that will help your business grow at a steady pace.
Our journey with you begins by gaining a deep understanding of your business, its unique goals, and your target audience. By delving into the nuances of your industry, we develop tailored strategies that align with your brand identity and resonate with your customers.
The success of our strategies lies in the execution. Our team of adept marketers brings your vision to life by seamlessly implementing each aspect of the plan. Through consistent effort and strategic finesse.
Offline Marketing
Long car journeys still entertain the radio occasionally, our grandparents still prefer reading a newspaper, millennials and gen z today all listen to multiple podcasts. These are the mediums for offline marketing. The television, flyers, billboards, commercials; these all together in-compass to be a part of offline marketing.
Content Marketing
The Pen is mightier than a Sword.’ The power that words hold is often underestimated. The right words with the perfect relevance can make or break one’s business. As crucial as it is to have the right visuals, it is also as important to have the right content that knits everything together. Having relevant pieces is important as it allows one to stay engaged till the end and intrigues them to know more.
Outbound Marketing
We have all been victim of those credit card calls from our bank, or an advertisement that pops up on the television right when the movie is reaching its climax. Being a common method before the entire world was digitalized, outbound marketing is sill seen to be a very effective way to grab attention of the audience.
Inbound Marketing
Creating brand awareness, showing off your expertise, solving any problems that a potential customer might face; this leads to the customers to take the first step towards you, thus being called inbound marketing. Being different from the traditional outbound marketing, the companies place themselves between the customer and portray the experiences in such a way that it compels the customers to make a purchase.
Search Engine Marketing
Ever wondered how technology has grown to be so vast that a click of a button can change the course of your business? Pay Per Click (PPC) is an online advertising method, where you only have to pay for each time a user clicks on an advert taking them directly to your website. The PPC approach focuses on the formulation of ROI. PPC is a leveling marketing tool, therefore not affected by the type of business – start-up or conglomerate.
Native Advertisements
Sometimes, we do not have to stick out to be recognized. Blending in at times can be as useful. That is what native advertisements stand for. Some adverts that we see are promoting their product through having a similar look and feel as the website that they are being market on. Assisting with an increase in the brand awareness and credibility, it is shown to be very effective in terms of marketing a company.
Mobile Marketing
We can clearly see that our phone usage is higher than that of our desktops. Marketing on applications that are exclusively inclined towards mobile connectivity, like SMS or mobile video games comes to being beneficial and handy. One of the biggest advantages is that it is location based and thus allows the local businesses especially, to flourish really.
Online PR
Generating publicity for your brand pans down to being the public relations you set with the audience. the traditional way of doing the same would be a trusted press release but with the change in times, generating unique content, engaging with followers on social media platforms, influencing media owners; all these are a part of online PR.
B2B Marketing
Business-to-business marketing is the type where a business sells to another business. Primarily it also includes selling to an individual, but it depends on their job role, company or industry. A B2B marketing schemes allows a business to have a higher profitability, create customer loyalty, and definitely improve brand image.
Website Design
Internet marketing begins with responsive website design. It helps you sell your products or services online and builds your online presence. With GladOwl®, you get a striking design, functional interface, and a responsive website
SEO
Who does not like to be on the top? Top of their class, top of their career. What about having your website at the top of the biggest search engine? SEO strategies are used to boost one’s website content to make it more effective, help improve the quality of the website, influence search engine rankings and most importantly, elevate your online presence.
PPC
A paid search campaign targets the customer who is already looking for your product or service. PPC drives immediate response and is a useful tool for businesses who want to increase their website traffic over a short period.
Email Marketing
We went from long conversations over the phone and handwritten letters with multiple drafts to typing out our entire proposals on our phones in mere minutes. The evolution of technology has welcomed us in the era of ‘EMAILS.’ It is efficient, costs less and has been proven to be impactful and effective. Using the most effective email software to create, manage and launch personalized campaigns in all scopes and sizes helps accumulate the report for your establishment throughout the marketing strategy that is decided for you exclusively.
Social Media Marketing
8 billion people in the world with almost 60% of the world population being social media users.’ With statistics and numbers like this, we have the power to influence the entire world, one post at a time. Having a social media presence is imperative, it being the one link that connects the entire population. Knwing to use it strategically is where you gain a competitive advantage over everyone.
E-Commerce
As consumers are shopping on the go, responsive e-commerce helps engage all shoppers on their preferred devices. Your e-commerce site may be the first or only interaction a consumer has with your business, requiring a good UI/UX, strong brand identity, and compelling storytelling.
Affiliate Marketing
Involving a third person in an argument might not be the best strategy but when it comes to marketing, a third party can be very beneficial. Having someone else market your product or services is called affiliate marketing. The their party tends to take commission on whatever the sales have been through their mingling. They tend to run PPC campaigns that assist in generating a higher level of leads.