Unique website with a beautiful presentation of sustainability-oriented ideas
LOCATION
Hong Kong
CLIENT
Origins Technology Ltd.
BUDGET
Confidential
INDUSTRY
Technology
ENVIRONMENT
HubSpot
RELEASE
2022
LIVE
Check Live
PROBLEM
Kaiterra, a leader in the air quality industry known for their attractive products, had a website that lacked effectiveness in data presentation and did not reflect a sense of innovation or modernity. The company also aimed to clearly demonstrate their commitment to science-based data and expertise.
SOLUTION
The revamped website for Kaiterra boasts speed, intuitiveness, and accessibility. Designed with the viewpoint of a prospective client in mind, it aims to present engaging and compelling content. It exudes confidence and expertise, underpinned by real data, which is effectively illustrated through graphs, statistics, and other persuasive visual elements.
VALUE DELIVERED
We assisted Kaiterra in elevating their digital presence and more effectively conveying their commitment to sustainability. This was achieved by developing a mature, responsive website featuring aesthetically pleasing data visualization, unique background designs, and versatile typography, all of which align with the brand's professional image.
Project Outcome
Our work in
numbers
+ 0
%
Website Traffic
+ 0
%
SEO Growth
+ 0
%
Page Speed
Team & Client
Management
Grande
Facilitative
MD Shahnawaz
Project Manager
Lead Generator
Solving Difficult
Problems
Shubham
Digital Marketing
User Experience
Solving Difficult
Problems
Abrar
Web Developer & Team Mentor
Web Developer
Solving Digital
Problems
Ashish
Web Developer
Design Creator
Solving Difficult
Problems
Namrata
Graphic Designer
Content Creator
Best Bug
Detector
Ashwinee
Manager
Design Creator
Solving Difficult
Problems
Pratichi
UI & Graphic Designer
Motivation
Work
Inspiration
Shailendra
Founder & CEO
SLEEK YET INFORMATIVE
Where clarity meets
depth
The website presents a light and breezy design, yet it's rich in content. We carved out specific sections for detailed descriptions of Kaiterra’s offerings, supplementing their narrative with in-depth data like technical specifications, product features, and pricing.
A crucial addition is the unobtrusive button in the top-right corner, always visible for users to book a demo or schedule a consultation, without being intrusive.
BRANDING
Setting the tone
We opted for a cool, dark color scheme with a few base colors complemented by brighter contrasting tones. This combination created a website that's not only easy on the eyes but also conveys a sense of calm, sustainability, and professionalism. A notable feature is the use of linear technical drawings. These artistic illustrations add a creative flair to the website.
For Kaiterra’s revamped branding, oversized typography played a key role. We chose the Manrope font family, known for its aesthetically pleasing, geometric numbers, making it ideal for showcasing data.
Montserrat
Semibold
Regular
Light
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O P Q R S T U V W X Y Z
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Mobile
Optimal mobile experience
The mobile website's objective was to deliver a user experience as clean and refreshing as the air Kaiterra strives to purify. We prioritized optimizing mobile performance, ensuring the site was fast and user-friendly. Additionally, we emphasized Kaiterra's unique branding by using a visually striking combination of deep midnight blue and white backgrounds.