Unique website with a beautiful presentation of sustainability-oriented ideas
LOCATION
Hong Kong
CLIENT
Origins Technology Ltd.
BUDGET
Confidential
INDUSTRY
Technology
ENVIRONMENT
HubSpot
RELEASE
2022
LIVE
Check Live
PROBLEM
Alard University’s previous website had multiple challenges—limited content, poor design, malware and security issues, and slow page speed. During admission campaigns, their digital efforts failed to deliver results as expected, leading to low student inquiries and poor engagement.
SOLUTION
GladOwl redesigned the entire website with a modern, secure, and responsive layout. We resolved security vulnerabilities, optimized performance, and added structured content. To boost admissions, we created dedicated landing pages tailored for campaigns and ensured they were fully mobile-friendly. We also ran targeted ads on these landing pages to maximize student engagement.
VALUE DELIVERED
Eliminated security and malware issues, ensuring a safe browsing experience.
Improved website speed and responsiveness across all devices.
Created landing pages that directly supported admission campaigns.
Achieved higher lead generation and better campaign ROI compared to previous years.
Project Outcome
Our work in
numbers
+ 0
%
Website Traffic
+ 0
%
SEO Growth
+ 0
%
Page Speed
Motivation
Work
Inspiration
Shailendra
Founder & CEO
Team & Client
Management
Grande
Facilitative
Ajit
Project Manager
Content Creator
Best Bug
Detector
Ashwinee
Manager
Lead Generator
Solving Difficult
Problems
Shubham
Digital Marketing
Design Creator
Solving Difficult
Problems
Pratichi
UI & Graphic Designer
User Experience
Solving Difficult
Problems
Abrar
Web Developer & Team Mentor
Web Developer
Solving Digital
Problems
Ashish
Web Developer
Growth Strategist
Solving Difficult
Problems
Ershad
AVP - Growth
SLEEK YET INFORMATIVE
Where clarity meets
depth
The website presents a light and breezy design, yet it's rich in content. We carved out specific sections for detailed descriptions of Kaiterra’s offerings, supplementing their narrative with in-depth data like technical specifications, product features, and pricing.
A crucial addition is the unobtrusive button in the top-right corner, always visible for users to book a demo or schedule a consultation, without being intrusive.
BRANDING
Setting the tone
We opted for a cool, dark color scheme with a few base colors complemented by brighter contrasting tones. This combination created a website that's not only easy on the eyes but also conveys a sense of calm, sustainability, and professionalism. A notable feature is the use of linear technical drawings. These artistic illustrations add a creative flair to the website.
For Kaiterra’s revamped branding, oversized typography played a key role. We chose the Manrope font family, known for its aesthetically pleasing, geometric numbers, making it ideal for showcasing data.
Poppins
Semibold
Regular
Light
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#E0B04A
#999999
#FFFFFF
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Mobile
Optimal mobile experience
The mobile website's objective was to deliver a user experience as clean and refreshing as the air Kaiterra strives to purify. We prioritized optimizing mobile performance, ensuring the site was fast and user-friendly. Additionally, we emphasized Kaiterra's unique branding by using a visually striking combination of deep midnight blue and white backgrounds.