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GladOwl Web Solutions Pvt. Ltd.
Driving results through data-driven strategies
Search, Display, Shopping, Native, Social, Video
Rank your website in SERP
See and be seen with social media
Reinforces your brand’s reputation
Emails can be used to generate leads/sales
Website builds trust & stands out
Enhancing user experiences
Manage & deploy marketing tags easily
Website analytics for better grasp
Achieve the highest level of conversions
Improve conversions, and generate leads
Establish distinct tone & style
Help consumers understand your product easily
ALARD university
LOCATION
Hong Kong
CLIENT
Origins Technology Ltd.
BUDGET
Confidential
INDUSTRY
Technology
ENVIRONMENT
HubSpot
RELEASE
2022
LIVE
Check Live
PROBLEM
Alard University’s previous website had multiple challenges—limited content, poor design, malware and security issues, and slow page speed. During admission campaigns, their digital efforts failed to deliver results as expected, leading to low student inquiries and poor engagement.
SOLUTION
GladOwl redesigned the entire website with a modern, secure, and responsive layout. We resolved security vulnerabilities, optimized performance, and added structured content. To boost admissions, we created dedicated landing pages tailored for campaigns and ensured they were fully mobile-friendly. We also ran targeted ads on these landing pages to maximize student engagement.
VALUE DELIVERED
Project Outcome
Motivation
Work
Inspiration
Team & Client
Management
Grande
Facilitative
Content Creator
Best Bug
Detector
Lead Generator
Solving Difficult
Problems
Design Creator
Solving Difficult
Problems
User Experience
Solving Difficult
Problems
Web Developer
Solving Digital
Problems
Growth Strategist
Solving Difficult
Problems
SLEEK YET INFORMATIVE
The website presents a light and breezy design, yet it's rich in content. We carved out specific sections for detailed descriptions of Kaiterra’s offerings, supplementing their narrative with in-depth data like technical specifications, product features, and pricing. A crucial addition is the unobtrusive button in the top-right corner, always visible for users to book a demo or schedule a consultation, without being intrusive.
BRANDING
We opted for a cool, dark color scheme with a few base colors complemented by brighter contrasting tones. This combination created a website that's not only easy on the eyes but also conveys a sense of calm, sustainability, and professionalism. A notable feature is the use of linear technical drawings. These artistic illustrations add a creative flair to the website.
For Kaiterra’s revamped branding, oversized typography played a key role. We chose the Manrope font family, known for its aesthetically pleasing, geometric numbers, making it ideal for showcasing data.
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#E0B04A
#999999
#FFFFFF
Mobile
The mobile website's objective was to deliver a user experience as clean and refreshing as the air Kaiterra strives to purify. We prioritized optimizing mobile performance, ensuring the site was fast and user-friendly. Additionally, we emphasized Kaiterra's unique branding by using a visually striking combination of deep midnight blue and white backgrounds.
EXCITED?